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Research articles

Vol. 5 No. 11 (2025): Concordia

Effect of Implementing an E-Commerce Platform on Purchase Intention

Efecto de la implementación de una plataforma de comercio electrónico sobre la intención de compra
Published
2025-11-06

E-commerce has grown rapidly and is transforming how consumers interact with businesses. This study aimed to determine the effect of implementing a PrestaShop-based e-commerce platform on customers' purchase intention at the DIFENA hardware store in Lima, Peru. A quantitative design was used: a questionnaire was administered to 30 customers, and a checklist was administered to 7 technical managers. Results showed favorable ratings for usability (86.7% for interaction clarity; 83.3% for speed), but deficiencies in multimedia resources (only 33.3% high ratings) and informational accuracy (53.3% at a medium level). The study concludes that the PrestaShop platform significantly improved purchase intention, with strengths in usability, functionality, trust, and visual design, although specific technical and informational areas require optimization to achieve greater operational efficiency and digital competitiveness.

El comercio electrónico ha crecido rápido y transforma la manera en que los consumidores interactúan con las empresas. La presente investigación tuvo como objetivo determinar el efecto de la implementación de una plataforma de comercio electrónico basada en Prestashop sobre la intención de compra de los clientes de la ferretería DIFENA, en Lima, Perú. Se realizó un estudio cuantitativo donde se aplicó un cuestionario a 30 clientes y una lista de cotejo a 7 responsables técnicos. Los resultados mostraron valoraciones favorables en usabilidad (86,7 % en claridad interactiva; 83,3 % en velocidad), pero deficiencias en recursos multimedia (solo 33,3 % de valoración alta) y precisión informativa (53,3 % nivel medio). Se concluye que, La plataforma Prestashop mejoró significativamente la intención de compra, destacando atributos de usabilidad, funcionalidad, confianza y diseño visual, aunque persisten áreas técnicas e informativas específicas que requieren optimización para lograr mayor eficacia operativa y competitividad digital.

Issue:
Vol. 5 No. 11 (2025): Concordia
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Research articles

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