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Artículos de Investigación

Vol. 6 Núm. 13 (2026): Concordia

Percepción de la propuesta de valor del Atelier Delicate en Ciudad del Este, 2025

Perception of the value proposition of the Atelier Delicate in Ciudad del Este, 2025
Publicado
2026-07-08
Introducción: El mercado de moda actual exige propuestas de valor diferenciadas que trasciendan la mera transacción comercial. Objetivo: Este estudio analizó la percepción de las clientas sobre la propuesta de valor del Atelier Delicate del Barrio Santa Ana, Ciudad del Este, durante el primer semestre de 2025. Metodología: Se empleó un enfoque cuantitativo con diseño no experimental, transversal y descriptivo, aplicando una encuesta virtual a 50 mujeres usuarias del servicio. Resultados: Los resultados revelaron que el 52% valoró la atención personalizada, el 94% calificó la satisfacción como excelente y el 90% se declaró fiel o muy fiel al negocio. Conclusiones: La propuesta de valor del Atelier Delicate resulta efectiva para la fidelización y la sostenibilidad del negocio, confirmando la importancia de la atención personalizada como ventaja competitiva.
Introduction: The current fashion market demands differentiated value propositions that transcend mere commercial transactions. Objective: This study analyzed the perceptions of customers regarding the value proposition of Atelier Delicate in the Santa Ana neighborhood, Ciudad del Este, during the first half of 2025. Methodology: A quantitative approach with a non-experimental, cross-sectional, and descriptive design was employed, applying a virtual survey to 50 female users of the service. Results: Results revealed that 52% valued personalized attention, 94% rated satisfaction as excellent, and 90% declared themselves loyal or very loyal to the business. Conclusions: The value proposition of Atelier Delicate proves effective for customer loyalty and business sustainability, confirming personalized attention as a competitive advantage.
Número:
Vol. 6 Núm. 13 (2026): Concordia
Sección:
Artículos de Investigación

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